Gillette has a problem. Thanks to new companies like The Dollar Shave Club consumers have caught on to just how expensive their disposable blades are. Consumers haven’t forgotten Gillette’s quality, however, and Gillette’s R&D resources far outweigh their competitors. Introducing the new Gillette Razor. Instead of competing on price in a race to the bottom, Gillette instead turns the tables and offers the longest lasting razor in history, guaranteeing smooth shaves for six months to a year.